Brand ‘Sharmayu’ was established in the year 1960 by Late Vaidya Shree Ram Narayan Sharma under the aegis of Shree Sharma Ayurveda Bhawan.
In the year 1960, Late Vaidya Shree Ram Narayan Sharma(who is also the founder of ‘Baidyanath’) laid the foundation of Shri Sharma Ayurved Mandir (Sharmayu) in Datia (M.P). While ‘Baidyanath’ was a retail brand, ‘Sharmayu’ was formed to cater to the requirement of dispensing Vaidyas in bulk packs across the country. The efficacy and popularity of Sharmayu medicines have been recognized by renowned Vaidya/Doctors all over in India. The manufacturing unit of Sharmayu is fully equipped with the latest GMP Certified process types of machinery and scientific laboratories where experts examine and investigate Raw herb’s and mineral ingredients which are using in the preparation of Ayurvedic medicines. The medicines are subject to rigid Quality control tests as per prescribed specifications/standards while keeping /maintain perfect hygienic condition during the manufacturing of medicines before going to market. Every precaution is taken in regard to the storage and packing of the medicines to preserve their quality. The main Goal is to require health with the ancient herb’s which are being used for healing and maintaining good health. Sharmayu today manufacturing both ‘Classical’ and ‘OTC’ products have moved beyond B2B supplies and is now available in retail markets, primarily Delhi, Punjab, UP, Bihar, Uttaranchal, MP, Chattisgarh, Rajasthan, Gujarat, and Maharashtra.
With the recent introduction of products from B2B to now B2C markets, brand imagery needs ‘uplift’ to counter established competitive brands like Baidyanath, Dabur, Zandu-Emami, and Himalaya in Pan-India markets. Sharmayu products are only available in ‘Ayurvedic Pharmacies’ at present but will be soon available in ‘General Pharmacies’ with variety OTC products under its portfolio, and hence a due consideration/emphasis is required to study the retail branding beyond the classical Ayurveda markets.